Guess that it was a very bright idea to build this commercial on Denis Ten’s monologue, to tell about his hard way to the top. Denis is the type of person who combines true talent, tenacity and winner spirit. Those features are essential for an athlete and also proved useful on the shooting set. The hardest task to overcome for the creative minds was the fact that Denis is not a professional actor that could have made it complicated to act naturally on camera. Moreover, he had to act himself. But he did a great job – he possesses a rare combination of self-esteem and charm that lets him be himself in any situation. As a result, it was very interesting and easy to shot him and I am very much pleased with what we have in the end.